What is data source?

What is data source?

What is a Data Source?

A data source is the origin of the information your system uses. It can be any system, platform, or file where your data comes from.

Common examples include:

  • Websites or CMS platforms (e.g., WordPress, Shopify)

  • CRM systems (e.g., Zoho CRM, Salesforce)

  • Spreadsheets or databases

  • Marketing tools (e.g., Google Ads, Mailchimp)

In integrations, selecting a data source means telling the system where to pull data from — for example, to sync contacts, track users, or trigger workflows.

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