The Builder section is designed to help you work with a high-quality data source — a list of users who have completed valuable actions such as purchases, sign-ups, or downloads.
This audience serves as a foundation for analyzing your best-performing user journeys and building high-value lookalikes.
The Builder audience includes users who have:
Made a purchase
Completed a registration or sign-up
Downloaded a key asset (e.g. app, whitepaper, product)
These users are considered high-intent and high-conversion, making them ideal for advanced targeting and modeling.
The platform detects key events (purchase, signup, etc.) from your pixel, CRM, or data sync.
Users who perform these events are added to the Builder dataset.
You can view, filter, and segment this list for deeper analysis or activation.
Behavior analysis:
Study which actions, pages, or sequences led to the most conversions.
Lookalike audiences:
Train algorithms to find users similar to your top converters on ad platforms like Google Ads or Meta.
Segmentation:
Break down this group by source, device, campaign, or product category.
Retention targeting:
Re-engage your most valuable users or upsell based on past behavior.
Combine Builder data with funnel analysis to see drop-off points before conversion.
Use Builder audiences to seed Smart Audiences or retargeting campaigns.
Regularly monitor the size and freshness of your Builder list to ensure accuracy.
Integrate with your CRM to sync Builder users into loyalty workflows or email journeys.
Your Builder audience is one of the most important strategic assets in your marketing toolkit. These are the users that prove your funnel works — and understanding their journey gives you a blueprint for scalable growth.