Actions

The Actions menu allows you to take key operations on selected audiences or contact segments. Currently, the available actions include:

• Create Lookalike

• Remove

These tools help you expand or refine your audience lists based on your marketing goals.

🎯 Create Lookalike

This action allows you to generate a lookalike audience based on the selected users.

How it works:

• The platform analyzes the behavioral and demographic patterns of the selected users (e.g., purchase history, visit frequency, device type).

• A new audience is created containing similar users who have not yet converted or performed the same valuable action.

• These lookalikes are ideal for targeting in Google Ads, Meta, or other platforms.

Use cases:

• Find new users similar to your top customers

• Scale ad campaigns with higher conversion potential

• Use Builder or Smart Audience segments as seeds

Tip: The quality of your lookalike depends on the seed size and consistency — start with at least 100 high-quality users for best results.

🗑 Remove

This action allows you to manually remove selected users from a given audience or segment.

When to use:

• Exclude users who should no longer be targeted (e.g. unsubscribed, opted-out)

• Refine segments before exporting to ad platforms

• Clean test or temporary data

Note: Removal does not delete the user from your entire system — it just unlinks them from the current audience or list.

✅ Best Practices

• Use Create Lookalike only on segments with high-quality conversions or clear intent.

• Regularly remove outdated or invalid contacts to keep audiences fresh and compliant.

• Combine Actions with filters to target/remove only specific subgroups (e.g. by date, platform, device).