Audience Dashboard Overview

The Audience Dashboard provides a central hub to manage and analyze your customer data, sources, audience segments, and synchronization processes. This dashboard is essential for understanding how your pixel and data sources contribute to audience creation and growth.

📌 What You’ll Find on the Audience Dashboard

1. Pixel Contacts

• What is it?
  These are the individual user contacts collected through your installed tracking pixel.

• Purpose:
  Monitor the number and growth of contacts interacting with your website or product.

• Key metrics:

  • Total contacts collected

  • Growth over time

  • Last activity

2. Sources

• What is it?
  A breakdown of traffic and contact acquisition sources, including domains or campaigns where your pixel is installed.

• Use case:
  Helps you understand where your audience is coming from and which integrations are bringing in the most data.

• Examples:

  • Partner websites

  • Landing pages

  • Campaign-specific links

3. Lookalikes

• What is it?
  Automatically generated audiences that resemble your existing high-quality contacts.

• Why it matters:
  Increases your targeting efficiency by reaching users similar to your best customers.

• How it works:
  Based on behavioral and demographic patterns learned from your pixel contacts.

4. Smart Audience

• What is it?
  AI-curated segments created from your collected data using advanced logic and filtering.

• Benefits:
  Automatically updates based on behavior, engagement, or other criteria.

• Examples:

  • High-engagement users

  • Recently active visitors

  • Users from specific campaigns

5. Data Syncs

• What is it?
  Displays active data synchronization processes between your system and external platforms (like Google Ads, Meta, etc.).

• Purpose:
  Keeps your audience data in sync for ad targeting or CRM use.

• Includes:

  • Status of syncs

  • Error logs

  • Last synced time

  • Connected integrations

6. Statistics

• What is it?
  A high-level analytics view showing trends and performance indicators.

• What you can track:

  • Number of contacts over time

  • Conversion rates

  • Sync performance

  • Audience growth rate

✅ Use Cases

• Launching retargeting campaigns on Google or Facebook.

• Identifying high-performing sources of traffic.

• Building segmented lists for CRM or email tools.

• Monitoring sync health with advertising platforms.

💡 Tips

• Use filters to narrow down insights by source or audience type.

• Hover over charts for detailed metrics.

• Keep an eye on data sync errors for real-time issue resolution.