Analytics Dashboard

Analytics Dashboard

Analytics Page Overview

The Analytics page provides a real-time snapshot of your website’s performance and audience behavior. It helps you track key user actions — from visiting the site to completing a purchase — and optimize your marketing efforts based on actionable insights.

📈 Key Metrics Displayed

1. Total Contacts Collected

  • What is it?
    The number of unique users who were captured through your pixel and added to your contact base.

  • Why it matters:
    Indicates how effectively you're turning website visitors into leads for remarketing or syncing.

2. Total Visitors

  • What is it?
    The total number of unique visitors tracked by your pixel across all integrated sources.

  • Use case:
    Understand the scale of your traffic and how it trends over time.

3. View Products

  • What is it?
    The number of visitors who viewed product pages.

  • Why it's useful:
    Shows interest level in your offerings and can indicate which products attract the most attention.

4. Abandoned Cart

  • What is it?
    The count of users who added products to cart but didn’t complete the purchase.

  • Why it matters:
    Helps identify drop-off points and opportunities for retargeting or follow-up campaigns.

5. Converted Sale

  • What is it?
    The number of users who completed a purchase after being tracked by your pixel.

  • Use case:
    Track marketing effectiveness and calculate ROI on synced audiences or retargeting campaigns.

📊 Visualization Features

  • Graphs & Charts
    Trends over time for each metric — useful for comparing date ranges or campaigns.

  • Filters
    Narrow down data by:

    • Date range

    • Source/domain

    • Audience segment

  • Realtime Updates
    Metrics auto-refresh to give you up-to-date feedback on your site's performance.

✅ Example Use Cases

  • Evaluate the effectiveness of a product launch by tracking "View Products" and "Converted Sale."

  • Identify potential revenue loss by monitoring the "Abandoned Cart" rate.

  • Optimize ad spend by focusing on sources with high "Total Contacts Collected" and low abandonment.

  • Use "Total Visitors" vs "Converted Sale" to measure conversion rate over time.

💡 Pro Tips

  • Integrate with retargeting tools to follow up on "Abandoned Cart" users.

  • Sync “Converted Sale” events back to Google Ads for better campaign attribution.

  • Analyze "View Products" to prioritize best-performing items for upsells.


    • Related Articles

    • Dashboard Audience

      Audience Dashboard Overview The Audience Dashboard provides a central hub to manage and analyze your customer data, sources, audience segments, and synchronization processes. This dashboard is essential for understanding how your pixel and data ...

    • Dashboard

      User Export Dashboard Total Users — Filtered Users — Last Export — Recent Exports File Name Record Count Date No data available

    • Download Leads

      Download Leads The Download Leads button allows you to export your collected contact data from the platform in a convenient format for analysis, reporting, or external use. ? What Does It Do? When you click Download Leads, the system generates a ...

    • How to integrate Wordpress

      WordPress Integration Guide You can install the plugin using two methods: Download the plugin by clicking the “Get Plugin” button. Search for the plugin in the WordPress Plugin Directory. Important: Before starting the integration, copy your Site ID. ...

    • Connect to Mailchimp

      Step-by-Step Tutorial: How to Get an API Key from Mailchimp Step 1: Log in to Your Mailchimp Account Go to Mailchimp's website Click on "Log In" in the top right corner Enter your email and password to access your account Step 2: Access Your Account ...