Resolved Contacts

The Resolved Contacts section shows all users who have been successfully identified by the system — meaning their anonymous behavior (via pixel tracking) was matched to real contact information such as email, phone number.

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🧠 What Does “Resolved” Mean?

When a visitor is tracked by your pixel, they are initially anonymous. A contact becomes resolved when:

• They submit a form (email or phone collected)

• They log in to your site or app

• Their identity is matched via an external data sync (e.g. CRM or ESP)

• They click a tracked email link or complete another identity-revealing action

📌 Why Resolved Contacts Matter

• You can retarget them in ad platforms like Google or Meta

• You can sync them to CRMs or email tools

• You gain visibility into their behavior history, including actions they took before being identified

🔍 What You’ll See

In the Resolved Contacts list:

• Email or phone (if available)

• Date first resolved

• Behavior history (viewed products, added to cart, converted)

• Source (where they came from — domain, ad, UTM)

• Assigned audiences or tags

📤 Use Cases

• Audience building: Create Smart Audiences using resolved users

• Retargeting: Export or sync resolved contacts to ad platforms

• Sales: Pass resolved leads to your sales team with full behavioral history

• Attribution: Match conversions back to original campaigns/sources

✅ Tips

• Use filters to find resolved users by behavior, source, or date.

• Combine with “Abandoned Cart” or “Viewed Product” events to target warm leads.

• Check resolution rates to optimize identity collection (e.g. forms, email clicks).