Data Sync Contacts

The Data Sync Contacts section displays all contacts that have been imported into the platform from external systems — such as CRMs, email marketing tools, or other integrated platforms — via data sync.

🔄 What Are Data Sync Contacts?

These are contacts pulled into your system through a connected integration, not tracked directly via your pixel. Examples include:

• Contacts from your CRM (e.g. Salesforce, HubSpot)

• Subscribers from email platforms (e.g. Mailchimp, Klaviyo)

• Leads from ad tools or CSV uploads

🧩 What’s Tracked for Each Contact?

Each synced contact typically includes:

• Email / Phone number

• External ID (if available)

• Original platform (e.g. “HubSpot CRM”)

• Date synced

• Matched status (if matched to a pixel-tracked user)

• Behavioral enrichment (if any actions were later detected via the pixel)

🔍 Why Use Data Sync Contacts?

• Audience expansion:
  Combine external leads with behavior-tracked users to create powerful hybrid audiences.

• Better targeting:
  Segment imported contacts based on source, attributes, or sync time.

• Cross-platform insight:
  See how synced users behave on your website even if they weren’t originally tracked by the pixel.

🧠 Matching with Pixel Data

If a synced contact visits your site later and gets tracked by the pixel, they become a resolved and enriched contact — allowing you to:

• See historical sync info + real-time behavior

• Use them in lookalike audiences

• Sync them back to ad platforms with complete profiles

✅ Use Cases

• Import lead lists from HubSpot, Salesforce, or CSV.

• Match marketing email subscribers with site behavior.

• Enrich synced users with data from Smart Audiences or Lookalikes.

• Filter by integration (e.g., “only contacts from Mailchimp synced this month”).

💡 Tips

• Regularly review new synced contacts and match them to tracked visitors.

• Combine with Smart Audiences for targeted outreach.

• Use filters to identify contacts who haven’t yet visited the site (good retargeting candidates).