Company Page Overview

The Company page displays a list of companies associated with your identified leads. This allows you to analyze behavior and engagement not just at the individual user level, but across entire organizations.

🏢 What Is a Company in This Context?

A Company is automatically detected based on:

• The domain part of a lead’s email address (e.g. @example.com)

• Known company mappings from enrichment tools or integrations

• Manually assigned company identifiers (if applicable)

📊 What You Can See on the Company Page

Each row in the list represents a unique company and includes:

• Company Name
  Derived from lead data or inferred from the email domain.

• Total Leads
  Number of resolved leads linked to the company.

• Engagement Metrics
  Aggregate behavioral data across all leads in that company (e.g. product views, cart activity, conversions).

• Last Activity Date
  The most recent date any associated lead interacted with your site or app.

• Company Domain
  Used for auto-grouping leads into companies.

🔍 Use Cases

• Account-based marketing (ABM):
  Identify high-value companies with multiple engaged leads and prioritize outreach.

• Sales enablement:
  Equip your sales team with full behavioral context on all contacts within a company.

• Trend analysis:
  Understand which industries or companies show repeated interest in specific products or content.

✅ Tips

• Click on a company to view all associated leads and their actions.

• Use filters to sort by engagement level, lead count, or recent activity.

• Export company-level data for use in ABM campaigns or CRMs.

💡 Pro Tip

Combine the Company view with Smart Audiences to build high-value segments (e.g., companies with 3+ active users who viewed a pricing page but haven’t converted).